Sunday, 7 March 2010

Yummy Tummy Mummy buys Mac

Today I bring you the mildly exciting news that Boden now sells in sizes up to a UK 22. I found this out when I was searching for a new spring mac and was left in near despair by the unspiring choices available at my usual ports of call. I bought a Betty Jackson short Mac last year which looks fine on the hanger but once on my pudgy form the fabric belt twists and moves around and the shoulder flaps, well, flap. So I was looking for something streamlined but with distinctive styling. When I found this

Seems pretty perfect. Nice big buttons, good length, my favourite princess seaming; it should arrive in about three weeks so I look forward to reporting on its wearability.
I've used Boden a few times in the past, notably for their brushed cotton pyjama bottoms which kept me warm in bed over this last horrid winter. And their kidswear is very durable for those with an interest it that area.
I'm delighted that they are now expanding their range into a larger size; though I couldn't find a specific explanation why on their website, so I'm assuming its demand led. Boden have a niche market providing funky clothes to the middle-class, (approaching)middle-aged market. Their catalogues are always bursting with colour and are pretty things to flick through and their website is easy to use with excellent product descriptions and customer reviews. Its a sensible choice; you won't get the same hit shopping here as you might if you were grabbing a taffeta  skirt in the Vivenne Westwood boutique but they do feature clothes that are classy and fun to wear like the silk dress and cardi combo below.

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