Tuesday, 9 February 2010

Anna Scholz-In Black and White

Anna Scholz has announced on her website today that she is splitting her collection in two. From now on there will be White Label using luxury fabrics and detail and selling at familiar designery prices (around £369 for a maxi dress) and more excitingly, for us mortals not posing for a magazine shoot, there is her new Black Label Collection which is priced a bit lower; this lovely poppy print dress is £195.

That's not as cheap as her diffusion collection for Simply Be, nor her erstwhile Debenhams line from the early 1990s which I loved, but its more accessible nonetheless. While I very much like the AS range and  admire it as being one of a tiny number of high-end brands designed for plus-sized women I do feel that the shapes used are a bit repetitive. There is a sense that every collection retreads the wrap dress, maxi-dress and kaftan permutation in every new print that comes into her workshop.  So while I might want to buy one dress for a summer wedding I'm not sure that I'd ever need a second one.

However there are some directional bits in the black label that seem fresh; like a cute nautical tunic which I think is a wise way to go towards developing a clientle.  Also the website benefits hugely from having the clothes modelled on a human being rather than the old dress form. I'd still wish for more tailoring but still this is another reason to feel optimistic about the amount of choice there is out there for non-standard sizes. The range is available from UK size 18-28.

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